SEO

What is SEO?

Search engine optimization (SEO) is an action that aims to increase the position of a website in search engines, otherwise known as website positioning (Moz, 2023). Utilised to improve a website's technical set-up, content relevancy, and link popularity so that pages are more easily found, relevant to user search queries; as a result, search engines rank them higher (Mailchimp, 2023).

Reference

Mailchimp (2023) Search Engine Optimization (SEO) Available at: https://mailchimp.com/en-gb/marketing-glossary/seo/#:~:text=SEO%20means%20Search%20Engine%20Optimization,search%20engines%20rank%20them%20better (Accessed: 05 February 2023)

Moz (2023) What Is SEO? Available at: https://moz.com/learn/seo/what-is-seo (Accessed: 02 February 2023)