Types of e-commerce

Types of e-commerce according to Lutkevich (2023) :

B2B - that is, all business-to-business transactions. Such sales can occur via sales platforms or by salespeople who can be contacted online.

(https://sklep-domwhisky.pl/)

B2C - that is, consumer to business. It is the first and most obvious type of e-commerce. These are transactions between a seller, which is a business, and a buyer, who is an individual.

(https://www.amazon.co.uk/)

C2C - that is, customer to customer. It is a private transaction. It takes place on social media and advertising websites. Such transactions can also be done on eBay.

(https://www.olx.pl/) 

C2B - that is, customer-to-business. It is a business model in which the company buys the product from the consumer.

(https://www.fiverr.com/)

References

Lutkevich, B. (2023) e-commerce. Available at: https://www.techtarget.com/searchcio/definition/e-commerce (Accessed: 05 February 2023).