Website - About Page research of 2 similar - part 4

    Whenever a customer wishes to find out something about you or your company, they will visit the About page. About page is the page where you should put the most important achievements of the company, the goals that the business follows. As well as, what the business focuses on when it was established, and the history of its founding (Keenan, 2022).

    The first site I chose to analyze was https://www.mastaniofficial.com/about-us.

(https://www.mastaniofficial.com/about-us)

As you can see on the site there is brief information that this is an online store that sells "a beautiful range of casual, formal,ready to wear , unstitched suits & made to measure." and that since the company was founded it has been successful. This is a brief statement without much depth. Which we are about to see in the next example.

    

    This example is from https://www.thehandmadeelephant.co.uk/pages/about-us

(https://www.thehandmadeelephant.co.uk/pages/about-us)

On this page we can see the personal description and stories of the company's founder. What's more, when we go below there is also information about the fabrics the business uses.

    I intend, to create a About page with a simple message. A brief description of how the company came to be and what its goals are. I believe that local companies should include more details about their operations to induce honesty and transparency. Then customers can identify more with the products and the community built around them. But as it is only a fictional company and does not have a real history, I will try to include the most important information and end here.

Below I add screenshots of the editing of the About us page.

(wix.com)

Next post shows process of creating Contact page. CLICK HERE

Reference

Keenan, M. (2023) 21 About Us Pages That Convert—Examples and Templates (2023). Available at: https://www.shopify.com/blog/how-to-write-an-about-us-page (Accessed: 20 February 2023).